Social Media: Facebook Contest

Situation: As one of the nation's leading urgent care providers, NextCare Urgent Care has always held true to its commitment to the community by regularly donating time and services in the seven markets across the country in which it has a presence.

Objective: Grow social media presence, increase brand awareness and showcase NextCare's commitment to community giving.

Strategy: Gain traction with consumers by showcasing NextCare as a trusted healthcare resource through its partnerships with local non-profit organizations.

Technology: air suggested hosting a contest on NextCare's Facebook page that would enable the public to vote for their favorite local non-profit to receive 50 free visit vouchers in each market (worth approximately $10,000 per market).

Results: The contest was a huge success, resulting in nearly 1,000 new Facebook fans and more than 5,000 votes cast.